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experiences that transform
audiences and brands.”
Transparency. Today “brand” is not just about everything one says they stand for but how they do it and with whom they are associated with. Experiences with brands and storyworlds today includes how it’s made, by who, for how much and the impacts these things have on the well being of the planet. Simply put, a brand today includes every single part of an organization and its partners, it is anything but just an outward image.
INTERACT & EXPLORE
It is imperative to a brand's core mission to integrate its messaging strategy into the structural and/or narrative dimensions of a storyline. Tying in audience interaction in multiple touchpoints is vital to this world creation. On the other side, IPs can be built based on solid foundations in storytelling to create the structures audiences expect while allowing for exploration.
elevate THE experience
Think of any successful story world. Wizard of Oz, Harry Potter, The Matrix, etc. There isn't just one storyline and there definitely isn't one experience. These expansive worlds are based on core beliefs that stretch into many different formats. Everyone experiences a story from a unique point of view, which is why they become so memorable for many.