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Story

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“A story starts with
a creator and evolves
into a community.”

 
 
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OUR MODEL IS KEY

Stories sit next to experiences with regard to impact in human emotional response. Emotions are scientifically proven to be the key driver of memory. Liquid Storytelling leverages this by using multiple touchpoints to build story worlds that allow audiences to not only passively engage but to truly participate and become part of the canon of the world being built.

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audience to fan base

Core universals connect an audience. For brands, we call this the True North. Transmedia storytelling techniques create a rich mosaic of narratives that inspire and invigorate the audience. The ultimate goal is to not only reach the target audience, but to cultivate one, by building a foundation of fans who crave more.

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Elevate the story

Utilizing the Liquid Storytelling model, the True North concept and understanding core universals, stories can elevate into an expansive world of IP and strategy opportunities.